The following benefits come from having your display properly calibrated:

• Provides a sharper, more focused, filmlike picture
• Brings out more visible detail in the darkest and lightest parts of the picture
• Improves color accuracy for a lifelike color reproduction (flesh tones, grass, sky and sport jerseys)
• Optimizes display settings for room lighting and to reduce viewing fatigue
• Extends the display's useable life (up to 2 times longer than factory settings)
• Reduces energy consumption by an average of 10-20%. Go green!

Imaging Science Foundation - www.imagingscience.com
ISF is in the Display Standards industry, and is dedicated to improving the quality of electronic imaging. ISF has four basic roles in this industry and the PC industry, which include consulting with manufacturers regarding product development, dealer training, media communications, and ISF licensing. They are also a co-inventor of the Microsoft Calibration Wizard.

Why is Calibration so important?

• Match The Display To The Room - the environment around your display will affect settings
• Get The Whole Picture - proper levels will prevent the loss of picture detail
• Match The Source - it's important to calibrate settings between components along the video path
• Get Nothing But The Picture - improper settings can add noise to the picture
• Getting The Right Picture - proper color paints moods and emotions

Important ISF Quality Parameters:

1. Bright/Contrast Ratio/Dynamic Range
2. Colorful/Color Saturation
3. Life Like Accurate Colors/Colorimetry
4. Sharp Details/Resolution

"I paid a lot for my TV, why doesn't the manufacturer have the settings correct out of the box."
Can you tell which picture is properly calibrated?

• The factory uses setting for showroom appeal whichs:
  -Degrade the picture
  -Shorten display Life
  -Wastes energy
• Room lighting impacts what you see:
  -Reduces picture contrast
  -Causes color changes
• Display aging
-Reduces picture brightness
-Changes background colors

Calibration is done at your home so the environment around your display can be taken into account allowing for maximum performance. The in-depth adjustments cover every aspect of your television's picture providing a sharper picture, better color and stunning detail. The calibration uses computers, sensors and meters to take precise measurements and adjust settings at fine detail. The entire process usually take 1-3 hours per display depending on the type, the manufacturer and it's available feature set.